Before Franklin Gurley entered the candlemaking business his company made novelty candy like wax lips! Gurley owned W&F Manufacturing in Buffalo, NY.
The switch to candle production started in the 1930s. In 1949 the business changed its name to a more appropriate one: Gurley Novelty Candle Company.

In addition to Pilgrim candles, Gurley produced Indians, Turkeys, and Mayflowers for Thanksgiving. There were Christmas and Halloween-themed candles as well.
If more people used these candles for their intended purpose (to burn), they’d become scarse and very valuable. But, that’s simply not the case. They’re too cute to light!