
In the mid-1960s, Beatlemania was replaced by Monkeemania.
Afterall, a new group had to replace the cute, madcap, frenzy humor The Beatles had outgrown.
And so, enter Mike, Micky, Davy and Peter.
Monkee merchandise hit the stores as their records were climbing the charts.
Who’s Got The Button? is a hardcover book released in 1968.
It reads like a sitcom.
Below is an excerpt from the book.
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The Monkees raced from the marketplace, then up a narrow street, down a wide avenue, up a narrow alley and down a wide boulevard. The guard and the police, meanwhile, still firing, raced from the marketplace, then up a wide boulevard, down a narrow alley, up a wide avenue and down a narrow street. At that point The Monkees and the guard and the policemen all met.

“How’s about across the bridge this time?” Davy suggested.
“Fine by me,” the guard replied. “How’s about it boys?” he asked the policemen.
“This is your chase,” the head policeman said to the guard and the Monkees. “Anything you decide is okay by us.”
“Over the bridge and through the woods it is, then,” Davy said. “And we’ll all meet at Grandmother’s house. Okay?”
Without waiting for a reply, the Monkees took off again. And the guard and the policemen set out once more to catch them, firing their guns and shouting, “Stop, thieves! Stop, thieves!” all the while.