San Francisco was the place to be in 1967 – the ‘summer of love.’
And the place to see concerts was Bill Graham’s Fillmore West.
On August 22, the English rock trio Cream owned the stage.
For three dollars you could see this supergroup with Eric Clapton on guitar, Jack Bruce on bass and Ginger Baker on drums.
Cream’s five night stay at the Fillmore was so successful that Bill Graham gave each member a gold watch and extended residency to September 3.
This postcard was printed before the run and was designed by artist Bonnie MacLean.