The 1950s was the beginning of the end for Studebaker.
The iconic car company was founded by the Studebaker Brothers in 1852.

They first built horse drawn vehicles, but made the switch to electric cars in 1902.
For the first 45 years, the Studebaker was synonymous with quality.

However, by the end of World War II, the wheels began to turn.
The company made the mistake by not investing in technology and it didn’t take long for Studebaker to lose its competitive edge.

By the time these brochures hit car showrooms, Studebaker was on the decline.
In 1996, the last Studebaker rolled off the assembly line.

1954 Studebaker brochure