One of the most successful (ie. richest) pop artists of the last 40 years is Peter Max.
His work is instantly recognizable.
Much like Andy Warhol, Peter Max knows how to market his work.
His pieces go for thousands of dollars and he operates a million dollar industry.
At one time Max’s art was licensed by 72 corporations including General Electric, Continental Airlines and the World Cup.
Love him or hate him, Peter Max is a brand.
And his art will forever define a generation.