I’m taking a really interesting class at the Cambridge Center for Adult Education in Cambridge, MA.
It’s called “Who is Don Draper?”
Now fans of the cable TV’s Mad Men will know Don Draper is the lead character in the show.
He’s a professional and wealthy ad man working in New York in the early 1960s.
In the class we’re taking a historical, sociological look at the US in the mid-20th century.
We’re looking at ads from the 50s and 60s, reading short stories and discussing what it means to pursue the American Dream.
For the next six weeks, I’ll blog about some of the books we’ve read.
First up, The Hidden Persuaders by Vance Packard.
This book came out in 1957.
It was the first book to expose the psychological methods advertisers use to get consumers to buy a product.
The real Don Draper’s of the advertising world would be very familiar with this book or at least the methods used.