Mad Men & Don Draper Part 1: Advertising

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Mad Men & Don Draper Part 1: Advertising

I’m taking a really interesting class at the Cambridge Center for Adult Education in Cambridge, MA.
It’s called “Who is Don Draper?”

Now fans of the cable TV’s Mad Men will know Don Draper is the lead character in the show.
He’s a professional and wealthy ad man working in New York in the early 1960s.

In the class we’re taking a historical, sociological look at the US in the mid-20th century.
We’re looking at ads from the 50s and 60s, reading short stories and discussing what it means to pursue the American Dream.

For the next six weeks, I’ll blog about some of the books we’ve read.
First up, The Hidden Persuaders by Vance Packard.
This book came out in 1957.
It was the first book to expose the psychological methods advertisers use to get consumers to buy a product.
The real Don Draper’s of the advertising world would be very familiar with this book or at least the methods used.

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4 Trackbacks

  1. By Mad Men, Don Draper and Atlas Shrugged: Part 2 on April 17, 2011 at 6:47 pm

    [...] night class on “Who is Don Draper?” continues. We’re reading parts of Ayn Rand‘s 1957 magnum opus Atlas Shrugged. [...]

  2. By Mad Men & Don Draper Part 3: John Cheever on May 1, 2011 at 7:04 pm

    [...] so my class on “Who is Don Draper?” continues. We recently discussed a few short stories by American writer John Cheever. “The [...]

  3. [...] In the first season of Mad Men, Don Draper is shown reading this book: The Best of Everything by Rona Jaffe. And recently I read this book for the class, “Who Is Don Draper?” [...]

  4. By Mad Men & Don Draper Part 5: Lucky Strike on May 30, 2011 at 6:58 pm

    [...] class on “Who Is Don Draper?” has ended. So, this is the last blog post pertaining to the [...]

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