Fifty years ago this week, moviegoers were buzzing over Gloria Swanson‘s comeback on the silver screen.
Anticipation was high.
It had been nine years since Swanson’s last film.
Everybody was ready for her “close-up” in Sunset Boulevard.

Here’s the October issue of Family Circle magazine with an article on Swanson’s comeback.
It begins: “The cinema success story of 1950 is the triumphant return to top stardom of Gloria Swanson.”